Print advertising refers to the process of publishing advertisements via print media, including newspapers, magazines, flyers, brochures and billboards. The advantage of this form of advertising is that it could be referred to or read back a number of times by the readers as per their own convenience. This ensures great deal of exposure of your brand to the readers and increases the chance of them converting into consumers eventually.
Let us take an example of a newspaper or a magazine containing ads. Such printed material usually lies on a table in any household and is likely to be accessed by a reader more than once. The more number of times a reader looks at the printed ads, the more he/she gets exposed to the brands advertising their products or services. This results in the high probability of that reader turning into your customer in the foreseeable future.
Likewise, advertisements on hoardings situated at important locations also attract great deal of attention from travellers, commuters and pedestrians, and leave a long-lasting impact on memories of the passers-by. This certainly helps with revenue generation.
Similarly, brochures and flyers offering information about your brand, products and services could be effectively designed with awe-inspiring graphics and useful content to turn the readers into buyers and add to the overall revenue of the business.
Abhivyakti Communications has created and implemented a number of print media campaigns for its clients in the recent past, which resulted in great deal of lead generation and revenue generation.